Snap Crackle Pop and SCHWING Don Margolis Forgotten Master
Don Margolis drew Snap Crackle and Pop for ten years working with the Leo Burnett advertising agency. That is some serious character work, the little guys certainly being known worldwide. I couldn't tell you which was Snap, which was Crackle or which was Pop, but having a sound associated with your character is a brilliant way to drive the message home. (Home being the impressionable minds of young children so they will remain brand loyal for the rest of their lives.) It is called onomatopoeia, and it has kept the cereal popping for over 75 years.
Did I say they are known worldwide? Yup...and here you go. The little gnomes sound like "Pif! Paf! Puf!" in Denmark, "Cric! Crac! Croc!" in France, "Pim! Pum! Pam!" in Mexico...and on and on and on.
I am not sure exactly when Don took over the creatures, but he apparently drew them until 1978.
Don's greatest work, however, is clearly these busty buxom babes drawn for Fling Magazine in 1959. Sorry...just my opinion. Don't you hate to loose a good sexy cartoonist to corporate interests? Hopefully this post will bring more work by this under-rated artist out of the past.
Snap Crackle Pop and Schwing!
Illustrations by Don Margolis 1959 from Fling Magazine Relim Publishing, Chicago